网络营销-文摘

Browse your competitors website and view the Google PR of all the links at once. Try it…

建设有中国特色的Google，Google选定中文名称谷歌，意为丰收之歌。

在双字节的中文环境中，43%的用户一直用Google的英文称呼，26%的人称Google为“狗狗”，13%的人称Google为“古狗”。 Google却选用全新的谷歌，非常意外，又合乎情理， 这就是Google。

天街小雨润如酥，草色遥看近却无。今天就是这样一个日子，春意盎然，生机勃勃。

在这个耕耘的季节，Google 取名“谷歌”。以谷为歌，是播种与期待之歌，亦是收获与欢愉之歌。

我们希望，“谷歌” 能为每一个人整合全球信息，让人人能获取，使人人都受益。

欢迎你到 “谷歌” 来，让我们为你搜索，给你收获。

一条条信息就像一株株小草，鲜活而充满生命力，汇聚起来，成一片新绿，无边无际。

我们把每个网站当成一个选民，所有搜索结果的排名完全由这些选民相互 “投票” 公正决定。因为我们相信，信息面前，人人平等，只有真正在网络上被大家公选、信赖的信息才是有价值的。

我们更期望，一旦你到“谷歌”来，就可以迅速找到所需的信息，然后离开，去做自己想做的事情。我们以心血为你争取时间，并为你不断寻找更多获取信息的方式。

我们曾经设想，把庞大的服务器群放在一艘船上，让淙淙流水发动能源，带动信息的整合。这乍看起来风光无限的浪漫图景，诉说着我们对理想不舍昼夜的追求。

今天我们所整合的，只是无穷信息的一小部分。我们要做的，是汇天下信息，予天下人。信息还有许多, 我们要做的也就更多。

flash: http://googlechinablog.com/gugeflash.swf

Keywords should be used in title tag, meta tags, headlines at the top of the page, relevant incoming and outgoing links, alt tags,etc.

Keywords should be used as first word in title tag.

Keywords should be bolded near the top of the page.

Keywords should be italicized near the top of the page.

Keyword should be sprinkled throughout paragraphs.

Make the main page attractive to sell the idea of moving forward into the site.

Main index page should be designed to give the overall theme of the site.

Link to relevant site/pages inside a site.

Use appropriate anchor text for the link.

Link to site that you can trust having no spammy text.

One-way link are better, if the link is to your site.

Linking to high PR in your field may be beneficial.

Definitions of SEO on the Web

Hit:A request by a browser for a file, or,technically, a user’s click on a link and theresultant file transfers initiated by thebrowser. An HTML page usually has sev-eral images on it; when a user enters aURL or clicks on a link, the browser firstretrieves the HTML page itself (the for-matted text) and then scans it for files ithas to retrieve to display on the page.Separate requests for those images are ini-tiated simultaneous to the display of thetext portion of the page. A typical page,like Adobe Systems’s home page, mightresult in eight or nine separate requests - one for the HTML page and the rest forimages. Each of these requests is a hit.

Visit:A unique browser from a uniquelocation generating requests on a site(browsing or surfing) over a discrete pe-riod of time. Typically, Web producersbound visits on either end, so that if aspecific location and browser doesn’t showup in their log of requests for, say, 30 min-utes, the next appearance is a unique visit.

Visitor:A unique user. Identifying usersis done in several ways that vary from sim-ply using a cookie to requiring user registration. If youknow the visitor, whether by name or bycookie, you can do further analysis to know how many times that visitor comesto the site, where he or she goes, and soforth. This makes some people’s skincrawl; these users would prefer to beanonymous. But some Web sites use thiskind of information—with the user’s per-mission—to create profiles and custom-tailor information and services to them.

Cookie:A persistent bit of information,stored on the user’s local hard drive, that iskeyed to a specific server (and even a filepathway or directory location at theserver) and passed back to the server aspart of the negotiation that takes placewhen the user’s browser again crosses thatspecific server/path combination. Cookieshave been portrayed as invasions of pri-vacy, but the truth is that you can’t use acookie to retrieve information about auser. You can use it only to record whethersomeone previously visited a site, andwhat that particular user’s viewing behav-ior is. This is done by storing small codesor tokens that can be arbitrary (a sequen-tial or random number that’s unique) ormapped to information provided by theuser. The Navigator browser, according toNetscape’s specifications for it, will storeonly 4,096 bytes in a cookie, and only 300cookies overall (a maximum of only about20 per site), before dumping the informa-tion in first-in, first-out fashion.

from:http://www.adobe.com/designcenter/

Search engine marketing, often used as search engine promotion refers to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.

These terms also highlight the fact that doing well with search engines is not just about submitting right, optimizing well or getting a good rank for a particular term. It’s about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.

SEM is essentially an art of being able to achieve large number of web pages of the site into the search engine database and getting top rankings for the site.

Search engine optimization (SEO) is a process of promoting your business online with search engines for better visibility & rankings.

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.