网络营销-文摘

Whether your site is lead-generation or retail, you probably have a form somewhere. Here are some basic things you can do to optimize your forms.

1. Indicate which fields are required by using asterisks next to these required fields. Ask yourself if the non-required fields offer enough value. If they don’t, remove them from the form. This could potentially make all fields a requirement — and if that’s the case, the asterisks would be overkill — which brings us to our next point.

2. Only have them fill in required fields. Asking for too much information on a web form is like proposing marriage on the first date. We would all like to know our customer’s age, work title, phone number and address, but if you don’t absolutely need it, then remove it from the form. This will make the form shorter and less likely to frustrate the impatient, fast-paced visitor who may not feel comfortable exposing their personal info. Don’t let this be the reason why visitors are dropping off.

3. Clarify what you expect them to do. Doostang gives the visitor a dialog bubble explaining each field when the visitor clicks to fill out a field. This removes any potential confusion as to what information is being requested and could lead to a reduction in errors taking place if a field is filled out incorrectly.

4. Offer reassurances when asking for personal information. Your visitors are concerned about privacy and security issues. You can offer a link to a privacy and security page so that the visitor can click to read and gain confidence.

5. Clearly state what the visitor will get by filling out the form, and do it at the very beginning of the page. Tell them what the benefits are. There should be no question as to what they’ll expect once they fill the form out.

6. Don’t ask people to submit. Call to action buttons should clearly state the action they’re about to take. Use colors and shading that make the button stand out effectively and, please, try to not use the word "submit" — it’s generic and misleading geek-speak.

7. Offer contact information somewhere on this page and/or in the top-right corner of the site (on every page). Give the visitor a phone number and a "Contact Us" link. If they don’t feel comfortable filling out the form, persuade them to call and speak with you directly.

Do you have any other suggestions to add to this list?

http://www.grokdotcom.com/2008/01/17/web-forms/

SaaS是Software-as-a-Service（软件即服务）的简称，它是一种通过Internet提供软件的模式，用户不用再购买软件，而改用向提供商租用基于Web的软件，来管理企业经营活动，且无需对软件进行维护，服务提供商会全权管理和维护软件，对于许多小型企业来说，SaaS是采用先进技术的最好途径，它消除了企业购买、构建和维护基础设施和应用程序的需要，近年来，SaaS的兴起已经给传统套装软件厂商带来真实的压力。

转自: http://www.yeeyan.com/articles/view/lzyy/4032 

从一堆自由职业者里脱颖而出，往往靠的是公信力，以及谁更具专业性。

不幸的是，许多自由职业者对于客户往往激不起兴趣，交代的任务也总是草草了事。我看到过漂亮的作品也见到过糟糕的作品（我相信你们也和我一样）

归根结底，你潜在的客户在推断你到底属于哪类，优秀的或是混日子的。

所以你如何才能让他知道你是讲诚信的并且热爱自己的工作。很多情况下，一些细节最能说明问题。

1、有一张清晰的报价表

没有什么比你的报价表更能体现专业性，尽早建立自己的价格表，如果需要发送设计稿，那么心里就应该知道大概的价位。

我还记得第一次去参加会议的时候，心里已经有了一个确切的数目。开会过程中又是讨价还价，又是询问，最后是接受和尊重。我的自信征服了他们，我知道我值这个价。

2、创建自己的品牌

作为一个自由职业者，并不是就不用建立品牌效应了，事实上正好相反。随着越来越多的自由者业者和小公司参与竞争，有自己的品牌是很重要的。

那么该如何去做呢？

一个协调的logo，恰当的名片，一个设计精湛的网站是彰显实力的基础。我知道这听起来有点苛刻，但通常如果对方没有符合这三个条件中的任意一个，我会毫不犹豫地弃用。

3、购买一个专业的电话服务

如果像许多其他的自由职业者一样，你可能会因为语音留言而损失不少潜在的客户，因为很多人不喜欢留言。

< p>购买一个专业的电话服务对你的事业是非常有帮助的，能够减少客户资源的流失。电话服务可以从简单的电话转接，到专人替你接业务。< /p>

就我来说，我买了个800的号，把所有打到那个号的电话转接到我的手机。

4、展示你的专家背景

许多行业都有一个或两个专家社团，优秀的个人或企业可以参与。如果你的职业正好与之吻合，那么成为其中一员将会带来非常大的好处。

一旦你成为会员，可以通过与该社团的logo一起展示的方法来提高自己的信用度。请正确地执行这一步，比如不要把其他组织的logo跟自己名片放一块，除非它很重要或者很小。因为有些人对这比较敏感。

5、展示你过去的作品

许多刚刚成为自由职业的人可能没有什么作品可以展示的，许多有经验的又不敢展示自己的作品，对于这样一个不给你看作品的人，你会怎么想。

随时准备炫耀你的作品，因为在潜在的客户看来，他们可能很专业。

如果你目前没有足够的作品，那么就静下心来替自己积累几个像样的。

6、展示客户的致谢词以及评论

客户的评论可能比你自己拿着作品吹更有效果，当我把客户的反馈包含进来时，我发现我的买卖增加了一倍。

当然，这些客户的评论必须是真实的。你应该不会期望看到客户知道你的哪些所谓的评论都是假的时候那恼怒的样子吧。所以请确保它们是真实的，最好包含更多的客户信息。

7、与客户面谈的时候穿着得当

在与客户面谈的时候，穿着得当是非常重要的。无论你怎么想，客户总是会先从你的穿着来判断一个人。

在某些行业，适当的穿着可以是牛仔和T恤，更多的情况下，一套西装几乎是不可避免的。你可能需要花一段时间来研究一下自己的穿着，以使自己出去时能更自信一点。

8、总是保持衣着整洁

这跟上面提到的一条有点类似，确保洗澡了，身上没有异味，口气清新。

我遇到过不少客户，10英尺外我就能闻到他身上的味道，我挺纳闷的，它们的客户是如何忍受的，更奇怪的是它们怎么会有客户？

9、你的网站要提供足够多的信息

没有什么小册子能比网站提供更多更详细的信息，所以花点精力好好打点一下网站是非常必要的。

挖掘足够多的背景信息是一个客户经常会做的，所以如果没有足够的背景资料的话，会让自己处于被动状态。所以有专门的一页来讲讲你的成长过程，对于客户了解你是非常有帮助的。

10、说话时要有底气

在与别人通过电话或面对面交流时，自信地表达对于提高专业性非常有帮助。

你的专家意见应该在你们的谈话中时刻出现，这也是客户雇佣你的原因。有很多人连他们自己在说什么都不知道——你应该不会想成为他们中的一员吧。

11、习惯说"不"

作为一个自由职业者我们可能会习惯去讨好客户，但是请相信我，这不是一个好主意。如果你拒绝不是跟你一个领域的项目，会使你看起来更专业。

没有人是全能的，你必须展现给客户，你只是某些方面的专家，这会赢得客户的尊敬。

我有一个朋友，由于妻子怀孕，所以他打算减少一些项目，于是他从当前的客户中删除了那些不是他擅长的项目，但结果却出人意料，他的客户越来越多，因为他跟客户说了“不”。

所以把自己变得更专业一点， 让自己看起来更优秀一点

China Limits Providers of Internet Video

China has decided to restrict the broadcasting of Internet videos — including those posted on video-sharing Web sites — to sites run by state-controlled companies and require providers to report questionable content to the government.

It wasn’t immediately clear how the new rules would affect YouTube and other providers of Internet video that host Web sites available in China but are based in other countries.

The new regulations, which take effect Jan. 31, were approved by both the State Administration of Radio, Film and Television and the Ministry of Information Industry and were described on their Web sites Thursday.

Under the new policy, Web sites that provide video programming or allow users to upload video must obtain government permits and applicants must be either state-owned or state-controlled companies.

The majority of Internet video providers in China are private, according to an explanation of the regulations posted on Chinafilm.com, which is run by the state-run China Film Group.

The policy will ban providers from broadcasting video that involves national secrets, hurts the reputation of China, disrupts social stability or promotes pornography. Providers will be required to delete and report such content.

"Those who provide Internet video services should insist on serving the people, serve socialism … and abide by the moral code of socialism," the rules say.

The permits are subject to renewal every three years and operators who commit "major" violations may be banned from providing online video programming for five years.

The status of sites such as YouTube, a popular video-sharing site, remains in question. San Bruno, Calif.-based YouTube is available in China and runs a Chinese-language Web site, but it wasn’t immediately clear if any of its computer servers are located in China.

YouTube LLC, a subsidiary of Google Inc., didn’t immediately respond to an e-mail from The Associated Press seeking comment.

Tudou.com, which claims to be China’s largest video sharing Web site, also didn’t immediately respond to an e-mail requesting comment.

The effect of Chinese laws on American Internet companies operating in the country recently came under the spotlight as two Chinese journalists were jailed after Yahoo Inc. provided Chinese authorities with information about their online activities. Both journalists are serving 10-year prison sentences.

In November, Yahoo settled a lawsuit, agreeing to pay the attorneys’ fees of the journalists. Yahoo also said it would "provide financial, humanitarian and legal support to these families." No other details of the settlement were disclosed.