opt-in vs opt-out
Opt-In
Opt-In refers to email advertising lists which users must deliberately sign on to. Examples include Powell’s Books, American Airlines, Cathay Pacific, and so on, all of which allow users to sign up to receive notices of special offers.
Opt-in is considered the only legitimate way to market via email.
Opt-in is considered the only legitimate way to market via email.
Opt-Out
Opt-out refers to email advertising lists in which recipients are signed up without their knowledge or permission, but may request to be removed from the list.