Minor PR Story Starters

Use the following questions to help you brainstorm for potential PR topics.

  • Have there been any personnel changes, promotions or additions in your firm?
  • Have you taken on a new partner?
  • Are you planning to expand your operations?
  • Have you landed a significant new project or customer?
  • Have employees completed industry apprenticeship or certification?
  • Have you, or anyone on your staff, received an award in your industry?
  • Has a trade association cited you for excellence?
  • Have you, or any of your staff, been elected to serve on the board of directors for another company or volunteer organization?
  • Has your company sponsored a charitable fundraising event in the community?
  • Are you doing anything that is a new trend in your industry?
  • Are you mentoring other businesses owners or students?
  • Does your business have a high number of women or minorities in management positions?
  • Have you supported one or more of your employees through an unusual crisis?
  • Do you offer any unusual employee benefits or incentives?
  • Have you solved a problem in your industry?
  • Is your marketing unique?
  • Have you started a new department or business?
  • Have you significantly expanded your current services?
  • Have you moved to new or larger offices or substantially renovated your offices?
  • Have you become a new dealer for a name brand product?
  • Has your company been in business for 5, 10, 15, 25 or 50 years?
  • Have you discovered new ways to use technology in your business?
  • Have you discovered new ways to market your products or services?
  • Have you increased your sales since last year? Is that unusual for your industry in today’s economy?
  • What’s the income trend in your industry? Are you following the trend or breaking out of the mold?

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