SEO Tips
Keywords should be used in title tag, meta tags, headlines at the top of the page, relevant incoming and outgoing links, alt tags,etc.
Keywords should be used as first word in title tag.
Keywords should be bolded near the top of the page.
Keywords should be italicized near the top of the page.
Keyword should be sprinkled throughout paragraphs.
Make the main page attractive to sell the idea of moving forward into the site.
Main index page should be designed to give the overall theme of the site.
Link to relevant site/pages inside a site.
Use appropriate anchor text for the link.
Link to site that you can trust having no spammy text.
One-way link are better, if the link is to your site.
Linking to high PR in your field may be beneficial.